Lessons from Local Leaders:

Alisa Cole

How does a childhood visit to an orphanage in Mexico lead to a thriving real estate career in Virginia and West Virginia? Join us for a heartwarming conversation with Alisa Cole, whose journey from early childhood educator to passionate realtor is nothing short of inspiring. Alisa shares how the medical needs of her adopted children motivated her to seek the flexibility that real estate offers, allowing her to balance her professional and personal responsibilities effectively. Her story underscores the powerful impact of adoption on her life and career, driven by a desire to provide a loving home for children in need.

Alisa dives deep into the ever-changing world of real estate, emphasizing the crucial role of staying updated with market trends and leveraging resources like local lenders and training sessions. She reveals her secret to building a loyal client base through social media and word-of-mouth referrals, highlighting the importance of personalized touchpoints such as quarterly gifts and face-to-face meetings. Balancing her professional life with her cherished family time, Alisa gives listeners a peek into her personal life, including her love for Disney World and the joy she finds in traveling with her family.

What does it take to find success in real estate after a mid-career shift? Alisa recounts her initial struggles due to a lack of mentorship and how finding a supportive broker at Century 21 Redwood turned things around. She shares her dedication to her clients, guiding them through the complexities of buying a home with clear communication and honesty. Alisa reflects on the importance of finding joy amidst life’s challenges, drawing inspiration from her youngest daughter, Lily Grace, whose resilience despite medical struggles has profoundly influenced her outlook on life. This episode is a heartfelt journey of passion, perseverance, and the transformative power of joy.

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