Lessons from Local Leaders: Leading with Joy: How Cordelia Gaffar Transforms Workplaces Through Intimacy, Connection, and Self-Nurturing In this episode of The Alimond Show, we sat down with Cordelia Gaffar, founder of Workout Around My Day Incorporated, to explore how leaders can harness the power of joy, intimacy, and self-nurturing to transform their teams and organizations. Cordelia, an […]

Local Leaders

Cordelia Gaffar

Lessons from Local Leaders: From Tomboy to Trusted Beauty Expert: How Heidi Gracie Shea Built Voila Style In the heart of Leesburg, Virginia, you’ll find Heidi Gracie Shea, a professional hair and makeup artist whose journey into the beauty industry is anything but traditional. Serving clients across the DMV area, Heidi’s expertise spans bridal, commercial […]

Local Leaders

Heidi Gracie Shea

Lessons from Local Leaders: Brianna Goetting – Turning Determination into 250+ Homes Sold From Styling Hair to Selling HomesWhen Brianna Goetting first started her career, real estate wasn’t even on her radar. A trained cosmetologist and busy mom of three, she spent years building a life centered around family. But as her 30th birthday approached […]

Local Leaders

Brianna Goetting

Lessons from Local Leaders: Adrianna Lucas: Empowering Communities with Ethical Innovation and Circular Impact In a world grappling with environmental strain, food insecurity, and disconnection from community, Adrianna Lucas is building something extraordinary. Adrianna’s not just making soap — but reshaping entire systems through All Aurora’s Embrace, a visionary B Corp rooted in circular economics, […]

Local Leaders

Adrianna Faith Lucas

Lessons from Local Leaders: How Kia Arian Helps Experts Raise Prices by 40% Without More Clients Meet Kia Arian — the visionary founder of Zine, a branding agency that has redefined what it means to market with heart. Based on the idea that “marketing isn’t a funnel, it’s a relationship,” Kia has spent the last […]

Local Leaders

Kia Arian

Lessons from Local Leaders: From Preschool to Pouring Pints: How Natalie Femia Curated Loudoun County’s Most Creative Brewery Experience When you think of breweries, you might picture craft beers and casual vibes—but at Lost Barrel Brewing in Middleburg, Virginia, there’s a deeper story brewing behind the bar. At the heart of it is Natalie Femia, […]

Local Leaders

Natalie Femia

Lessons from Local Leaders: From Military Photographer to Master Stylist: Robin Lee’s 30-Year Journey in the Beauty Industry Nestled on historic King Street, right next to the Black Hoof, Robin Lee Hair and Makeup has become a destination for clients seeking confidence, transformation, and a touch of artistry. But behind the chair is a story as vibrant as […]

Local Leaders

Robin Lee

Lessons from Local Leaders: From Forensic Psychology to Healing Hearts: Allyson Luna’s Journey to Counseling Some paths are straight. Others twist, turn, and lead you to where you were always meant to be. For Allyson Luna, the founder of Luna Counseling Solutions, the journey to becoming a Licensed Professional Counselor was anything but linear. Allyson didn’t grow […]

Local Leaders

Allyson Luna

Lessons from Local Leaders: Building a Strong + Healthy Life: How Anna Helps Busy Women Transform Their Health and Mindset When it comes to lasting health transformations, Anna, founder of Strong + Healthy, knows it’s not about spending hours in the gym or following restrictive diets—it’s about creating smart, sustainable routines that fit into your life. In this […]

Local Leaders

Anna Clough

Lessons from Local Leaders: How Parsa Izadpanah Balances Innovation and Leadership in His Professional Journey At Alimond Studio, we had the pleasure of sitting down with Parsa Izadpanah, a visionary professional whose approach to leadership and innovation is transforming the way his industry operates. During our conversation, Parsa shared insights into his career path, the lessons […]

Local Leaders

Parsa Izadpanah

Nominate your favorite business owners to be featured on

The Alimond Show

We are currently accepting nominations to be featured on our Alimond Show Podcast.  It's a great way for your favorite business owners to be seen by Northern Virginia locals.

Nominate Local Business Owners

Favorites                    Photoshoot Collection

Explore a curated collection of exceptional entrepreneurial headshots and branding visuals 

from the

Subscribe to the Marketing Momentum Newsletter

One actionable tip every week to take you from struggling local service based business owner → online in demand business owner.



follow @alimondstudio

If you're into growing your community, building your personal brand + looking good while doing it all ... You've come to the right place.

Our clients are stunning →

Photography Tutorials →

Wait, are we besties? →