What happens when a seven-year-old girl is suddenly forced to eliminate gluten, processed sugars, and dairy from her diet? For Alexa Hiranandani, it sparked a lifelong passion that transformed into Pure Roots Kitchen, a thriving business helping busy families eat healthier through personalized meal prep and wholesome desserts.
Sharon Virts journey from successful CEO to award-winning historical fiction author and philanthropist offers profound insights into finding purpose beyond traditional business success. Having built FCI Federal from her basement into a company with 5,000 employees and subcontractors before selling it in 2017, Virts embodies the principle that “the meaning of life can be found in giving.”
Growing up helping with basic cooking tasks in her homeland, Cristina’s culinary spark truly ignited when, at 15 and newly arrived in America, she prepared a meal that brought pure joy to her mother’s face. Though cooking remained her passion, financial constraints led her down a 15-year path in banking before the pandemic created an unexpected opportunity. When a client sought someone to prepare meals in their home, Cristina discovered her perfect business model – providing highly personalized chef services on weekdays while creating stunning grazing tables for events on weekends.
In a recent conversation with behavior change coach Shelly Belk, we explored the fascinating world of habit formation, self-sabotage, and the journey toward authentic self-support. Shelly’s background as a master’s-educated behavior analyst working with children with autism provided her with unique insights into human behavior that she now applies to coaching entrepreneurs and high achievers who feel stuck despite knowing what they need to do.
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