Lessons from Local Leaders:

Jessica Endara

From Music to Mastering Brows: How Jessica Endara Built Element Lash and Brow Bar into a Haven of Beauty and Empowerment

In the heart of Sterling, Virginia, there’s a beauty destination where artistry, education, and self-confidence intersect: Element Lash and Brow Bar. Founded in 2021 by Jessica Endara, this thriving business is more than a lash and brow studio—it’s a reflection of Jessica’s creative spirit and commitment to raising industry standards.

A Creative Path Reimagined
Jessica’s journey into aesthetics didn’t start with beauty school. It began with a lifelong passion for music. After attending her dream college for music performance, she returned home, feeling called to something different. “I decided to take a different path and just try to make as much money as humanly possible,” she shared. But chasing income alone left her unfulfilled.

Remembering how much she loved doing her friends’ makeup and brows, she decided to explore a career where she could create, connect, and serve. Despite the uncertainty of 2020, she enrolled in esthetics school, completed her training, and eventually took a leap of faith to open her own salon suite.

Prioritizing Quality and Technique
From day one, Jessica has held herself and her team to uncompromising standards. Her philosophy is clear: products matter, but technique is everything. “I want to make sure clients get the highest quality products,” she explained, “so if there’s ever an issue, I know it’s technique—not the tools.”

This approach ensures that every lash lift, brow sculpt, and wax meets her rigorous expectations.

Elevating Natural Beauty
Jessica is passionate about enhancing her clients’ features without overwhelming them. She favors results that look effortless and clean, in tune with the shift away from heavy extensions and bold brows to a more natural aesthetic. “I’m all about natural beauty,” she said. “I want clients to feel like a prettier, happier version of themselves.”

If a prospective client requests something out of alignment with her approach—overly dramatic or potentially damaging—Jessica isn’t afraid to recommend another artist. “I’m not all about just making money,” she emphasized. “I’m about making sure I’m proud of my work and that my clients are happy.”

A Business Built on Empowerment
Element Lash and Brow Bar isn’t just transforming appearances—it’s also transforming careers. Jessica mentors estheticians who aspire to run their own businesses, sharing everything from technical expertise to mindset coaching.

One of her most memorable moments came while teaching a lash extension course. Watching her student’s confidence bloom from zero to a hundred in a single day moved her to tears. “I love helping people get from point A to point B,” she said. “That’s where a lot of my passion lies.”

Even as her own team evolves—including supporting employees who eventually launch their own studios—Jessica remains committed to fostering a culture rooted in growth, trust, and mutual respect.

Advice for Aspiring Entrepreneurs
Her biggest guidance for anyone dreaming of starting their own beauty business? Just start.
“It doesn’t have to be perfect—you just need to start and then make it good,” she said. “Get out of your own way. If someone else has it, you can have it too.”

Leaving a Lasting Impression
When clients walk out of Element, Jessica hopes they feel relaxed, seen, and more confident. “The amount of times someone gets up from the chair and says, ‘This is the best lash I’ve ever gotten’—that makes what I do so worth it.”

Element Lash and Brow Bar is more than a studio. It’s a testament to the power of blending creativity, education, and heart—and a reminder that beautiful things happen when you bet on yourself.

Reach Jessica Endara Below