LEESBURG, VA 

One of the most notable aspects of the Gaines’ brand would be how inviting and comfortable they make their audience feel. They’ve taken the world (and Target) by storm with their cozy throw pillows, immaculate kitchenwares, and beautiful coffee table books. Magnolia quickly became the sought after staple to have in your home.

When a business or company is losing their audience or their profits have seen better days, they have two choices. They can accept that their brand isn’t doing well and let that be it. Or they can look around at what they can do to get in front of people again and decide to rebrand/reopen/pivot.

Her brand displays feelings of friendship, trust, and comradery. There is a certain feeling you get when you hear or see this powerhouse of a woman, and it’s for a reason.

If you’re on Instagram and you have no idea what you want to present to your audience, your audience will gain nothing from your content. If you don’t know what you’re doing, your followers won’t either. You want to be thinking about how to highlight exactly what you’ll do for your client. But you can’t do that without starting with your intentions.

I’m talking about aligning your values with why you’re on social media. Before you even commit to marketing yourself or building your brand on social media, understand what you’re there to do. Have those goals to connect, or grow, or expand. You have two options when it comes to sharing your values and morals on social media.

When you’re creating a personal brand to sell something, you are almost always selling a lifestyle. You’re making an emphasis on all the wonderful things your goods/services can offer to your client. Your audience should be looking at your page and thinking “I want that. I want to hang out with them. I need this.”

When you’re creating a feel that makes consumers excited to be on your page, then you have people who will look at your content consistently. If you can craft a brand that others completely fall in love with, you make them crave your products/services. Because your content makes people feel good.

We don’t waste any time waiting until someone has booked. They want the information ASAP and we deliver just that. There’s no time on your behave or one of your employees spent on sending out these types of emails to clients and with that – no margin for human error.

Intention is everything. If you’re only getting online to push products or services, you’re not seeing the deeper value of what you do on social. Over 50% of customers have said they will unfollow accounts that post pushy or annoying adverts consistently on their social media channels. Your initial goal may be to sell x,y,z, and that’s perfectly fine – when you understand that there is a reason for that product.

I know this tip always sounds strange to people just starting out in developing their brand but trust me on this – if you think you’re reaching more people by trying to connect with everyone, I guarantee you’re being tuned out more than you realize.