At the end of the day, your headshots should be a representation of who you are and how you feel. If your photo is over 5 years old and your hairstyle has changed, or other parts stick out that you don’t like, it’s time to retire your old headshots.

There are a ton of marketing agencies out there who have great intentions and want to serve their clients in all the ways they can but many of these agencies aren’t considering some very important things like long-term goals, distribution of content, and creating something that really feels like you.

There is a multitude of ways you can use branding portraits to look professional while also being yourself, just doing what you do. That way you can connect to people in more meaningful ways.

When a business or company is losing their audience or their profits have seen better days, they have two choices. They can accept that their brand isn’t doing well and let that be it. Or they can look around at what they can do to get in front of people again and decide to rebrand/reopen/pivot.

If you’re on Instagram and you have no idea what you want to present to your audience, your audience will gain nothing from your content. If you don’t know what you’re doing, your followers won’t either. You want to be thinking about how to highlight exactly what you’ll do for your client. But you can’t do that without starting with your intentions.