Lessons from Local Leaders:

Feven Getachew

What if your morning cup of coffee could connect you to centuries of rich cultural heritage and personal passion? This episode features Feven Getachew, the mastermind behind Afro Sheba Coffee, as she narrates her remarkable transition from marketing into the world of coffee entrepreneurship. Feven unfolds the story of Ethiopian coffee, from its mystical discovery by a goat herder named Khaldi to the elaborate and social Ethiopian coffee ceremony. She dives into the distinct regions of Guji and Sidama, discussing their unique flavors and how her brand, Afro Sheba Coffee, is a tribute to her sister Sheba and the legendary Queen of Sheba. Learn the intricate process of perfecting a roast and the challenges of crafting a brand that honors one’s cultural roots.

We also spotlight the community-oriented essence of traditional coffee culture, a stark contrast to today’s fast-paced consumption habits. Feven sheds light on the power of mentorship and the vital importance of early brand protection, sharing her own experiences of personal growth, like attending a Tony Robbins event that included the daring act of walking on hot charcoal. The episode rounds out with an inspiring discussion on Path For Her, a non-profit initiative founded by Feven, dedicated to empowering young girls in Ethiopia through education. Discover how this remarkable program is creating life-changing opportunities and why education is a transformative tool for self-worth and societal change.

Follow Feven Getachew Below