Lessons from Local Leaders:

Herbert Valle

Join us for an uplifting and moving conversation with Herbert Valle, the president of Chariots of Honor, as he recounts the heartwarming origins and mission of this unique nonprofit. Herbert shares the touching story of a birthday procession for Colonel Johnson, a Tuskegee Airman, which became the foundation for Chariots of Honor. Listen to how this initial event blossomed into a community-driven movement that honors military veterans, including remarkable female veterans like Claire, a World War II nurse.

Discover the intricate planning and dedication behind marketing these powerful events. We discuss how leveraging social media platforms like Facebook, YouTube, Instagram, LinkedIn, Twitter, and Nextdoor alongside traditional methods such as flyers and email distributions maximizes reach and engagement. Hear the heartwarming tale of World War II veteran Eli Linden’s 99th and 100th birthday processions, and learn how these celebrations strengthen community bonds and honor our veterans’ sacrifices.

Finally, explore the ambitious plans for Chariots of Honor’s expansion as Herbert shares the organization’s five-year goal to reach veterans across all states, including Hawaii. Uncover the founders’ military backgrounds, their strategies to overcome fundraising and marketing challenges, and the significance of their partnerships with local businesses. This episode concludes with an emotional tribute to veterans, reflecting on the profound impact of their service and the importance of honoring their stories. Tune in for an episode filled with gratitude, respect, and the heartfelt mission of celebrating our nation’s heroes.

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