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Jazzmyn Proctor

Finding Your Voice: Jazzmyn Proctor on Visibility, Legacy, and Showing Up Fully

There’s a moment in every professional’s journey when hiding stops serving them. When the credentials, the degrees, the perfectly curated LinkedIn profile—none of it feels like enough anymore. Not because they lack expertise, but because they’ve finally realized that expertise without humanity is just noise in an already crowded room.

For Jazzmyn Proctor, owner of Unalome Wellness and therapist at True North Psychological Services, this realization didn’t come as a lightning bolt. It emerged gradually, through years of working in mental health settings—from supporting individuals with severe mental illness in their daily routines to managing social media for a housing authority, and eventually, to grad school at Hood College. Each phase taught her something vital: that showing up fully, authentically, and visibly isn’t just marketing strategy. It’s an act of service.

The Birth of a Different Kind of Podcast

When Jazzmyn launched The Visibility Standard nearly three years ago, it started as a mental health podcast. She brought on therapists and wellness coaches, diving deep into the work they did for others. But something was missing. “I realized the title of the show and the branding was eliciting how we can support other people,” Jazzmyn reflects. “But what was really exciting me was hearing other people’s stories—how they built a product, created apps, built their business from spaces of burnout or feeling misaligned.”

The pivot was profound. Instead of another show about therapeutic modalities and client care, The Visibility Standard became a space for the stories behind the work. The messy middle. The moments of doubt. The leap from “this is not what I’m going to do forever” to “I’m building something that sustains me.”

It’s in these vulnerable stories that Jazzmyn found her calling—not just as a therapist, but as a visibility strategist and personal brand coach for high-achieving creatives, therapists, and founders who struggle with imposter syndrome and getting stuck at the starting line.

Presence Over Performance

Ask Jazzmyn’s clients what they value most about working with her, and one word rises above the rest: presence.

“Being able to show up and offer a space for someone to not have to perform, to be themselves, to just kind of let their shoulders down,” she explains. In a world that constantly demands we optimize, hustle, and prove our worth, Jazzmyn creates containers where people can simply exist—fully seen, heard, challenged, and validated.

This philosophy extends to how she defines visibility itself. For Jazzmyn, visibility isn’t about gaming the algorithm or mastering every TikTok trend. It’s about resonance. “It’s your audience hearing you or seeing you and seeing a part of their story in you,” she says. “Whether that’s struggling with perfectionism, struggling with being seen, even on a social level—like hiding from your friendships, maybe hiding from your relationships.”

Visibility, in Jazzmyn’s framework, becomes the segue to leadership. It’s the jumping-off point that allows us to build our own idea of what leading looks like—not borrowed from business gurus or Instagram influencers, but rooted in our own values and vision.

The Mindset Shift That Changes Everything

When a creator or entrepreneur comes to Jazzmyn feeling stuck, unsure how to build a brand outside their nine-to-five or direct service role, she doesn’t start with content calendars or posting schedules. She starts with mindset.

“We’re dismantling everything we’ve learned about marketing as service providers,” Jazzmyn explains. “A lot of it is centered around how we can support our clients, and I think that is so important. But if we’re not nurturing ourselves as professionals, we’re not going to be able to offer the best care.”

The work begins with breaking down limiting beliefs—the fear of being seen, the fear of being perceived. It continues with building a vision from the ground up, one that’s anchored not in what’s trending, but in what’s true. “What is a mission or vision that anchors you?” Jazzmyn asks. “What does it look like to share that with the world?”

This approach is particularly revolutionary in the mental health field, where many therapists have traditionally hidden behind their credentials. But Jazzmyn sees a shift happening. “Our clients are consuming mental health and wellness information in such a different way,” she notes. “They’re looking for human providers—people who are a little messy, who show up. Having a personal brand saves a lot of the guesswork that comes with finding a provider that can really meet your needs.”

When a therapist shares their own relationship struggles or talks openly about their journey with perfectionism, it doesn’t diminish their professionalism—it dismantles shame and judgment, creating space for genuine connection.

Legacy as a Living Body of Work

One of the most compelling themes in Jazzmyn’s work is legacy. Not legacy as a distant, retirement-age concept, but legacy as something you’re building with every post, every conversation, every client interaction.

“Legacy for me is creating a body of work that sustains any trend, any piece of what I may do in the present,” Jazzmyn shares. “It’s a body of my creative process throughout my lifetime and throughout my work—and being able to not only share that with others but bring other people into that space and collaborate.”

This isn’t about building monuments to ourselves. It’s about uplifting a community of people, creating work that allows others to see themselves and think, “If she can do it, then I can do it too.”

The values that guide this work are clear: authenticity, yes, but also ownership. “If I’m going to do something, I’m going to go all in,” Jazzmyn says with conviction. “Being in that halfway space of your work, or that indecisive space, can be really challenging. Ownership is really important to me.”

When Jazzmyn shows up—whether online, in session, or at one of her in-person networking events—she’s all in. It’s not performative; it’s a commitment to presence that her clients can feel.

From Online to In-Person: Building Real Community

While Jazzmyn has built a strong online presence through social media, YouTube, and her podcast, she’s increasingly drawn to in-person connection. She recently hosted a networking event in the Tysons Corner area and has more planned for early 2026 in Loudoun County and Frederick, Maryland.

“As much as I value online community, I believe that in-person community is equally as important,” she explains. “Especially post-COVID, at a time where everything was so online, I think a lot more people are gravitating to in-person connection.”

These aren’t your typical networking events with awkward small talk and business card exchanges. Jazzmyn is creating spaces that carry the same energy as her coaching work—warm, authentic, and deeply human. Places where professionals can connect beyond the performance, where the shoulders can come down.

The Comparison Trap and Coming Home to Yourself

One of the challenges of building online is the constant exposure to other people’s highlight reels. Jazzmyn speaks candidly about the comparison trap—how seeing others’ progress can make you question your own journey.

Her antidote is powerful in its simplicity: “When we anchor ourselves and come back to what we are building and recognize that Rome wasn’t built in a day, it’s like, ‘Man, I’ve come a long way, and I might not be where I want to be, but I’m definitely in the spot that I’ve always dreamed of.'”

This practice of gratitude for presence, without feeling stagnant, is one of the mindset shifts Jazzmyn believes is essential before strategy even comes into play. “Everything can change tomorrow,” she reflects. “So when I go to post something or work with a client or have an opportunity, I’m being really present and grateful with what’s in front of me, knowing that at any given moment things can shift to something bigger, something greater.”

It’s about navigating gratitude while staying committed to the vision. It’s about celebrating how far you’ve come while keeping your eyes on where you’re going.

Your Dream Client Is Looking for You

As Jazzmyn looks ahead to 2026, her message is urgent and hopeful: “Now more than ever, we need people to be visible. We need their voice to be heard. We need them to show up because what they offer, their perspective—it can feel like the world already has so many voices, but I promise you 100%, they do not have your voice.”

She tells her clients this regularly, and it bears repeating: Your dream client is literally looking for you. And if you’re hiding, they won’t be able to find you.

This isn’t about ego or self-promotion for its own sake. It’s about recognizing that your unique perspective, your specific journey, your particular way of seeing the world—these things matter. Someone needs exactly what you have to offer, but they can’t benefit from it if you stay invisible.

Between her coaching work at Unalome Wellness, her therapy practice at True North Psychological Services, The Visibility Standard podcast, and the new newsletter she’s launching with Dr. Jennifer Kaufman Walker (aptly named The Clinical 411), Jazzmyn is building an ecosystem of support for service providers who are ready to step into their visibility.

The Invitation

Jazzmyn Proctor’s journey from mental health tech to therapist to visibility strategist isn’t a story about pivoting away from service—it’s about expanding what service looks like. It’s about recognizing that when we show up fully, when we let ourselves be seen in all our messy humanity, we give others permission to do the same.

Her work reminds us that visibility isn’t vanity. It’s not about trend-chasing or algorithm-gaming or personal brand optimization. It’s about resonance. Connection. Legacy. It’s about building a body of work that reflects who you are and what you believe in, then inviting others into that space to build something wonderful together.

For the therapists, creatives, and founders who feel stuck, who struggle with imposter syndrome, who know they have something valuable to offer but can’t seem to get it off the ground—Jazzmyn’s invitation is clear: Your voice matters. Your perspective is needed. Your dream client is searching for you.

The only question left is: Are you ready to be found?

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To learn more about Jazzmyn’s work, tune in to The Visibility Standard podcast or connect with her at Unalome Wellness. For updates on upcoming networking events and the new Clinical 411 newsletter launching with Dr. Jennifer Kaufman Walker, stay tuned to her platforms.

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