Lessons from Local Leaders:

Jerry J. Bob

Big Menu Energy: How Jerry J. Bob Built Soup Potatoes More into a Louisiana Culinary Landmark

In Lafayette, Louisiana—by way of Scott—Jerry J. Bob has spent the last 11+ years building Soup Potatoes More into far more than just a restaurant. As a self-described “culinary artist” and entrepreneur, Jerry blends bold creativity, business acumen, and community connection to create a dining experience unlike any other.

From an early start cooking for his large family as the “third option parent,” Jerry always knew his true passion was business. Culinary arts became his canvas. Instead of following the conventional path of narrowing a menu, Jerry broke all the rules—creating over 100 different stuffed baked potato options, alongside an extensive selection of burgers, wraps, salads, and more. This unapologetic variety is what he calls “big menu energy”—offering something for everyone and keeping customers coming back for dishes they can’t find anywhere else.

That customer connection is at the heart of everything he does. Jerry still works the counter, takes orders, and listens to his patrons’ ideas—often turning their suggestions into menu staples. This direct connection has helped him keep the business thriving, even through the challenges of the COVID-19 pandemic, which he navigated with resilience and innovation.

His unconventional approach and unwavering vision have earned him national recognition in publications like Forbes and Essence, proving that a small business from a small town can make a big impact. Jerry’s advice to other entrepreneurs? Find your tribe, stay visible, and focus on internal growth as much as external expansion.

For Jerry, success isn’t just measured in revenue or press features—it’s about creating a place that feels personal, building real connections, and inspiring others to see that there’s light at the end of the tunnel.

Reach Jerry J. Bob Below