Lessons from Local Leaders:

Kia Arian

How Kia Arian Helps Experts Raise Prices by 40% Without More Clients

Meet Kia Arian — the visionary founder of Zine, a branding agency that has redefined what it means to market with heart. Based on the idea that “marketing isn’t a funnel, it’s a relationship,” Kia has spent the last 21 years helping attorneys, financial advisors, and other trust-based professionals develop authentic brands that resonate deeply, build reputation capital, and command attention — not just clicks.

Kia didn’t start her career in marketing. In fact, her background is in information technology systems, and she even worked on the Hubble Telescope, one of NASA’s most legendary projects. But while the work was prestigious, it didn’t ignite her soul. That desire for more meaning and creativity led Kia to an unexpected opportunity: she bought a print shop and founded what would become Zine.

Over the years, Zine evolved through multiple iterations — from a design agency to a full-service marketing firm, and now, a brand development powerhouse focused on creating tangible, lasting connections through print newsletters, custom magazines, books, and more.

One of her proudest success stories? Helping a business attorney realize their brand was not just about legal paperwork — it was about helping clients love their business and life. By uncovering the attorney’s authentic purpose and repositioning their messaging, Kia helped them raise their prices by 40% and work less while earning more.

At the heart of Kia’s philosophy is the belief that every professional has a message only they can deliver, shaped by their unique experiences, talents, and values. That’s why her brand discovery process digs deep — helping clients uncover their true voice, rediscover their legacy, and step into their next chapter with clarity and confidence.

Through her new initiative, The Muse’s Pen, Kia is inviting professionals to do just that: write the next chapter of their life and business from a place of purpose, rest, creativity, and freedom — not hustle. Her upcoming book (title soon to be revealed) explores what happens after success, guiding high-achieving leaders through that moment of “What’s next?” with wisdom, grace, and strategy.

Whether through a print newsletter, a strategic rebrand, or simply empowering her team to work in their zone of genius, Kia’s impact is clear — she helps people feel seen, valued, and free to be who they truly are.

If you’re ready to move from being viral to being known, connect with Kia at www.zinemarketing.com and subscribe to her newsletter for insights that go deeper than marketing tactics — they speak to your purpose.

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