Lessons from Local Leaders:

Lee Ann Schwope

From Boardroom to Tree Farm: How Lee Ann Schwope Champions Authentic Leadership and Strategic Growth

Lee Ann Schwope’s journey is anything but conventional—and that’s exactly what makes her perspective so powerful. As the founder of Lee Ann Schwope Consulting, she’s spent years helping B2B companies transform how they think about strategic marketing—not just the visuals, but the infrastructure behind their offerings. From customer segmentation to pricing strategies and value propositions, Lee Ann brings depth, data, and heart to every client she serves.

But when the workday wraps up, Lee Ann trades boardrooms for evergreens. Literally. She’s also a Christmas tree farmer on a picturesque 33-acre plot that feels like it belongs in a Hallmark movie. The contrast between the corporate world and rural farm life might seem vast, but for Lee Ann, both are about nurturing growth and cultivating connection.

Her philosophy on leadership is rooted in authenticity—a theme that’s been the foundation of her TEDx talks, consulting work, and published books. She believes that workplaces thrive when people are empowered to bring their full, unfiltered selves to the table. Her first book, Perspectives, dives into this concept, encouraging organizations to break away from outdated models and embrace inclusion and transparency.

One pivotal moment that shaped Lee Ann’s advocacy came during her time at a past employer when a colleague revealed she couldn’t even keep a family photo on her desk out of fear. That story lit a fire in Lee Ann to drive change wherever she could—and she hasn’t looked back.

Over the years, Lee Ann has consulted across high-stakes industries like aerospace and defense, bringing not only business savvy but a deep empathy that builds trust. She champions strategies that are both scalable and people-centric, and she has a gift for turning theory into action—especially in organizations where culture change is overdue.

Lee Ann’s leadership style is defined by emotional intelligence, clear strategy, and bold decision-making. Whether she’s facilitating workshops, writing thought leadership pieces, or consulting on diversity and inclusion efforts, she shows up with conviction and compassion. Even her approach to conflict resolution is rooted in mindfulness and strategy—encouraging people to respond with clarity, not emotion, and always with a clear desired outcome in mind.

She’s also passionate about giving back. Through volunteer work with organizations like WEPAN and the United Nations’ women’s initiatives, she advocates for access to education, healthcare, and opportunity—especially for women in engineering and underserved global communities.

Whether you meet her in a keynote audience, on a consulting call, or walking through rows of Christmas trees at the farm, one thing is clear: Lee Ann Schwope is on a mission to make business—and the world—a little more human.

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