I remember when I posted daily and nothing happened.

Every morning, I’d craft what I thought was the perfect post. I’d edit it three times, choose the right image, add relevant hashtags. Hit publish. Then I’d watch as it disappeared into the void…maybe three likes from my mom, a client, and someone who probably clicked by accident.

I’d refresh my notifications obsessively. Check my follower count. Compare myself to others in my industry who seemed to effortlessly attract thousands of engaged followers. What am I doing wrong? I’d think, staring at my screen, wondering if I should just give up entirely on the whole social media game.

If this sounds familiar, I need you to know something: You’re not invisible because you’re not good enough. You’re invisible because you’re playing the wrong game.

The Painful Truth About Being Invisible

There’s a specific kind of loneliness that comes with feeling invisible online. You see others building thriving communities, landing dream clients, getting invited to speak at conferences all while you’re shouting into an empty room.

You start to internalize it. Maybe your ideas aren’t that interesting. Maybe you don’t have anything unique to say. Maybe you should just stick to being behind the scenes and “doing the work”.

But here’s what’s really happening: The internet doesn’t reward the loudest voice anymore. It rewards the most trusted one.

Think about your own behavior for a moment. When you’re scrolling through your feed, what makes you actually stop? What makes you read, engage, save, or share?

It’s not the person posting motivational quotes seven times a day. It’s not the one sharing generic advice you’ve heard a thousand times before.

It’s the person who makes you think: This person really knows what they’re talking about OR the one you know has a solid reputation and already has the conversation/views on their content.

Why Generic Content Keeps You Hidden

Most people approach social media like a megaphone–say something loud enough, often enough, and eventually someone will listen. So they follow the “content strategies” they’ve been told work:

• Post consistently (check)
• Use trending formats (check)
• Engage with others (check)
• Be authentic (check)

And yet… crickets. “Is anyone out there?”

The problem isn’t your effort. It’s that you’re blending into an ocean of sameness. When everyone is sharing the same tips, using the same templates, and recycling the same ideas, the only way to stand out is to be different in a way that matters.

You need to be seen as an authority.

Not in a pretentious, ivory tower way. But in the way that makes people think: This person is a few steps ahead of me they’ve figured something out. I should pay attention.

The Moment Everything Changed for Me

My breakthrough didn’t come from posting more (though I did do that too which is how I figured all of this out). It came from posting differently–and showing up differently.

Instead of sharing “Highlight of XYZ Client Session,” I started sharing the framework I’d developed through fiften years of experience in how to look good in your photos, how to show up on video authentically, and what to film to help you get to the next level in your business.

Instead of just saying “Be consistent,” I explained the ten video authority model that helps business owners get results and prevents burnout.

But here’s the part that really accelerated everything: I started showing my face.

I know. If you’re camera-shy like I was at the beginning, you just felt your stomach drop. But let me tell you what happened when I finally turned on that camera and started creating videos.

People stopped scrolling. They started actually seeing m–not just my words, but my face, my energy, the conviction in my voice when I talked about what I’d learned. Video did something text never could: it made me real.

Suddenly, I wasn’t just another anonymous account. I was a person. Someone they could connect with, trust, and remember.

The shift wasn’t overnight, but it was gradual. Comments got longer and more thoughtful. DMs started coming in from people who’d been following silently for weeks saying, “I feel like I know you.” Opportunities appeared that I never had to chase.

Authority Is Your Way Out of Invisibility and Video Is Your Accelerator

Here’s what I wish someone had told me earlier: People don’t engage with content. They engage with people they perceive as authorities in areas they care about.

Authority isn’t about having the most followers or the fanciest credentials. It’s about demonstrating depth, perspective, and expertise in a way that makes people feel smarter, more capable, or more understood after engaging with you.

And here’s the truth that changes everything: Video is the fastest way to build that authority.

Think about it. When you watch someone on video, you’re not just consuming information, you’re experiencing their confidence, their authenticity, their expertise in real-time. You see how they think, how they explain complex ideas, how they show up even when it’s not perfect.

A well-crafted video does in 60 seconds what might take ten text posts to accomplish. It builds trust. It creates connection. It makes you memorable.

I’m not talking about perfectly polished, Hollywood-style production (though that definetly works too!!). I’m talking about videos where you show up as yourself, share what you know, and let people see the human behind the expertise. Videos where your unique perspective comes throug–not just in your words, but in your presence.

When you combine authority-building content with video presence, you create something powerful:

• Your content gets saved and shared because it’s actually useful, not just inspirational
• People feel like they know you, which makes them trust you faster
• Your face becomes associated with your expertise in your niche
• You stand out in feeds full of text posts and static images
• Your words carry weight in conversations that matter because people have seen you deliver value
• Opportunities flow to you because you’re not just known for something—you’re seen as the expert
• You attract an audience that’s genuinely invested in what you have to say

The camera reveals authority in a way text can’t. It shows confidence. It demonstrates mastery. It builds relationships at scale.

But most importantly, you stop feeling like you’re screaming into the void. You start building something real, something visible, something that actually connects.

The Path Forward

If you’re tired of feeling invisible, it’s time to ask yourself two hard questions:

What do I want to be known for? And: Am I willing to show up on camera to share it?

Not what’s trendy. Not what everyone else is doing. What unique insight, experience, or perspective can you bring that would make someone think, “I need to follow this perso–they see things differently”?

That’s where your authority lives. And video is how you make it visible.

You don’t need expensive equipment. You don’t need to be a natural on camera. You don’t need perfect lighting or a fancy backdrop. You just need to start.

Start with one well-crafted video where you share something you genuinely know. Not a talking head rambling, but a thoughtfully structured piece that delivers real value. Something that makes people think, “Wow, I learned something I couldn’t have gotten anywhere else.”

Then do it again. And again. Each video building your presence, your confidence, your authority.

Yes, it feels uncomfortable at first. Yes, you’ll probably cringe at your first few videos. But here’s what happens when you push through that discomfort: you become someone people recognize, remember, and trust.

The silence you’re experiencing right now? It’s not permanent. It’s not a reflection of your worth or your potential.

It’s just the sound of hiding—and you’re capable of so much more than that.

So here’s what I want you to do: Stop trying to be louder. Start building your authority on camera. Choose one thing you know deeply, that you’ve lived through, that you can speak about with nuance and depth. Record a video about it this week.

Not someday. This week.

Your people are out there, scrolling past generic posts and faceless accounts, waiting for someone who actually has something meaningful to say—and the courage to show up and say it.

Be that person.

The world doesn’t need another text post that gets lost in the feed. It needs your face, your voice, your expertise, your undeniable presence.

Are you ready to finally be seen?

If you’d like more structured help on putting together a Ten Video Library to help you build the authority and grow your business effortlessly, join the my Video Authority Method where you’ll learn how to film ten videos that will bring you customers and clients on repeat for life—and can be filmed all within a weekend.