Your brand is the lasting impression of your business, your product, yourself. It’s the reputation you uphold. A way to tailor your personal brand is publishing photos and videos that properly align with your brand.

What you should be looking for is high quality images that best align with your personal brand. You’ve heard the saying, “photos speak a thousand words”. The reality is they do and they amplify any message by 1000. And videos amplify that message even more.

The goal is to represent yourself in the best light and emphasizing what makes you YOU

Photography and video can be HUUUUGGGGEEE for your personal brand. No matter how much face time you get with people in the “real world” your photos and videos will 100x that impact. Think about how many people see your FB photos on a daily basis. There are more people that see JUST that one photo than you see everyday.

Think about that for one second. Why are you not putting more time and effort into creating the photos that you are using to represent your personal brand. Hold up, you might be thinking, well Aliyah, what exactly is a brand??

According to an article published in Forbes, Put simply, your “brand” is what your prospect thinks of when he or she hears your brand name.  It’s everything the public thinks it knows about your name brand offering—both factual (e.g. It comes in a robin’s-egg-blue box), and emotional (e.g. It’s romantic).  Your brand name exists objectively; people can see it.  It’s fixed.  But your brand exists only in someone’s mind.

How do you want people to feel when they hear your name? These are all important things to consider when creating a list of photos and videos you need for your personal branding makeover.

Don’t be afraid to really push the limits on what is “acceptable” for your branding media. Don’t just follow the herd. If you are trying to stand out, you need to truly stand out. Be Bold in your outfits if it aligns with your personality and values. It’s okay to do things that maybe you wouldn’t do in normal life settings, but can get away with in your photos/videos. For example, I don’t normally wear beautiful dresses every single day, with super bold lipstick, but I can certainly do it for my photos and videos. Exaggerate the way you talk or emphasize your hand movements if needed. Think about the days back in high school theatre where you had to have your makeup applied 10 times heavier in order for it to show up to the audience. Kinda the same thing.

You homework for this week is to download the worksheet in this article and fill it out. This worksheet will help guide you on what photos/videos you need to create that will be helpful for your personal branding makeover.