Lessons from Local Leaders:

Peter Leonard-Morgan

What happens when a passion for luxury cars and an adventurous spirit converge? Meet Peter Leonard-Morgan he is the president elect of the real estate association, DAAR (Dulles Area Association of Realtors). In this episode our extraordinary guest will takes us through his thrilling career journey, from driving Lamborghinis and selling Ferraris to transitioning into the aviation industry and finally discovering his true calling in real estate. Listen as Peter recounts unforgettable moments like riding in a McLaren F1 with George Harrison and how these experiences have uniquely positioned him at Hunt Country Sotheby’s International Realty.

The COVID-19 pandemic brought unexpected twists to the real estate market, and Peter shares his insights on this transformative period. Buyers from urban hubs like New York and DC flocked to more spacious properties, driving an industry boom despite rising interest rates. Learn about the innovative marketing strategies that helped maintain price stability and attract potential buyers, including the power of the Sotheby’s brand and the use of cutting-edge tools like Cubicasa for detailed floor plans.

Lastly, we delve into the importance of trust, continuous learning, and building a reputable business through referrals. Peter’s journey to obtaining his associate broker’s license has not only enhanced his knowledge but also strengthened client relationships. We also gain a global perspective by comparing real estate practices in the United States with those in England and France. Wrapping up with Sotheby’s mantra, “luxury is an experience, not a price point,” Peter emphasizes the value of international practices and a global community in real estate. Don’t miss this captivating episode filled with invaluable insights and personal anecdotes.

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