Lessons from Local Leaders:

Ricardo Sorto

Unlock the secrets behind a successful home remodeling empire with Ricardo Sorto of Bespoke Construction, as we share an engrossing tale of friendship, expertise, and the pursuit of growth. Together with his best friend Brandon, Ricardo has crafted a business that stands on the pillars of diverse experience, ranging from hands-on construction to real estate acumen. Tapping into their collective wisdom, they navigate the competitive Northern Virginia housing market with an eye towards expansion and larger development projects. Our chat unveils the essence of their partnership and the ambitious roadmap for their company’s future.

Balancing a full-time job with the demands of an entrepreneurial venture is no small feat, and in this episode, you’ll discover how Ricardo masters this tightrope walk. We dissect the strategic role of digital marketing and client education in the construction niche while emphasizing the value of personal boundaries, hobbies, and networking in maintaining equilibrium. Get inspired by Ricardo’s methodical approach to time management and his dedication to evolving his passion into a sustainable lifestyle.

As we chart the course of Bespoke Construction’s trajectory, we find ourselves enveloped in discussions about the company’s strategic planning and the dream of full-time investment in the business. From the intricacies of team meetings to managing expectations and scaling operations, Ricardo shares his blueprint for success. The conversation culminates with the profound impact of a project close to his heart—a multi-unit Airbnb transformation—and leaves us reflecting on Ricardo’s remarkable journey, his resolve to give back, and the belief that with the right circle of influence, any vision can be brought to life.

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