What type of personal brand should you build? That is a question that many people struggle with. There are so many different options out there, and it can be difficult to decide which one is right for you. In this blog post, we will discuss the different types of personal brands and help you determine which one is the best fit for you!

The outlaw

The Outlaw is an archetype that is all about breaking the rules. They are rebels who want to make a change in the world. They are non-conformists who march to the beat of their own drum. Outlaws are unafraid to speak their mind and they will always stand up for what they believe in.

The Hero

The Hero is always putting the needs of others before their own. They are always looking for ways to improve and be the best that they can be. If you have a problem, the Hero will go out of their way to try and help you solve it. The Hero is always reliable and trustworthy. You know that if you make a promise to a Hero, they will do everything in their power to keep it. The Hero is always looking for ways to make things better and to help others. If you need someone to be there for you, the Hero will always be there.

The Jester

The Jester companies use humor as a way to connect with their target audience. They want their customers to associate the Jester brand with fun times and the light-hearted, optimistic side of life. Laughter is how they communicate and engage with their target audience. The Jester brand is all about making people laugh and enjoy life.

Do any of these fit your type? If not, check out more here to help you get more aligned to your own personal brand: https://www.iteratorshq.com/blog/the-ultimate-guide-to-brand-archetypes/