Life is easier when there are tools that can get you where you need to go – especially when those tools are easy to navigate and free. 

Facebook has a whole stockpile of tools at your fingertips that are so simple. 

Page Post Scheduling 

If you’re someone who likes to plan ahead (which, when it comes to your content you should consider a content plan for the best results), then this feature may end up being your favorite. 

Being able to schedule out your posts directly on Facebook means that you’ll spend less time worrying about “What do I post? What time do I post it?” 

That way you can sit back and focus on engaging with your audience once that post goes live. 

Facebook Events 

Creating Facebook events that can be either in-person or online is a fantastic way to get people together and excited about our upcoming event. By creating an event page, you’re able to put all of the info for your event in one place, you can see who’s planning to attend and even who’s interested. 

The platform also gives you multiple options on how you plan to host online events so whatever works best for you, they give you the choice! 

Facebook Ads

If you have a post that is booming and doing better than any of your others, Facebook Ads will serve you quite well. 

Creating the ads will be done in the Business Manager section of Facebook. There, you can create your ad campaign, set your preferred audience, choose your budget, and decide how long your ad will run. 

After your ad goes live, you’ll be able to check your metrics for the campaign through Business Manager once the data is there. 

Facebook Audience Network

Have an app? There’s a Facebook tool for that, too. 

Facebook Audience Network is designed to help you monetize with the user experience in mind. They use high-value formats, quality ads and publisher tools to help grow your business while keeping people engaged. 

Facebook Video

If there’s one thing that you take away from this tool guide, it should be this tool here. People don’t go onto Facebook with the intention of watching videos primarily, however Facebook has gotten really good at getting people engaged with video content.

You have the option to share a live video, where you’re streaming to everyone you’re connected with. Perk of going live – it’ll send out a notification to people who are following you so they know when to hop on. 

Facebook added their “Stories” feature as well that you can even connect to Instagram to share with a wider audience. 

Now you have the tools, go and put them to good use! We hope that in creating this quick list for you can navigate your content plan with ease. 

Thanks for reading, 

The A Team