Sometimes it can be a challenge to pick the perfect video idea for your next project or blog. You are in charge of coordinating and producing the next video for your business, but how do you even start? You can start by finding the perfect video idea that will represent your business, engage your target market, and generate more sales leads. The key is to create a video that clearly describes what your business does and sells, why you do it, and how you can help the client satisfy their needs. Ask yourself, “What is my goal of the video?” Do I want to educate, attract attention, have our target market take an action for something, or just generate traffic to our website and social media channels? Once you’ve answered those question, it’s time for the fun part, finding that perfect video idea. Here are a few video types to help you start formulating some fun ideas.
Testimonial Video
- Educates potential customers on what to expect
- It gives potential customers an indirect experience
- Your clients are selling for you!
- Builds trust with potential clients
Educational Videos
- Used to inform & teach your customers about specific services or products
- Builds trust with your audience
- Positions you as an expert
- Eliminates any worry that a customer may have
Product Demonstrations/Introductions
- Demonstrate a product/service that customers will be purchasing
- Builds trust
- Directly sells them the benefits
- Showing them instead of just telling them
Kickstarter Videos
- Product demo & Intro video.
- Raise awareness, interest, and raise capital in order to fund the release of their products.
- Eliminates any concerns about product delivery
“Tell Your Why” Videos
- Tells your story of your brand
- Builds an emotional connection with potential clients
- Eliminates confusion about what you do
- Builds trust
Ultimately, the type of video you decide to do is up to you. Regardless of what type of engagement you are going for, you are now primed with 5 video types that you can use to get more sales. Need some help thinking of detailed video ideas? Contact us today so we can help you accomplish all your media goals.
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