Social Media Tips

What to Wear

Business Collab


Alimond Studio


Which Type of Video Would You Choose?


a business owner

We are looking for experienced business owners willing to share their business journey.  Nominate yourself or a business owner here.




Visit the MAIN SITE

Get The Guide

Download your FREE Headshot Guide Here

Sign up and get instant access to it.

Sometimes it can be a challenge to pick the perfect video idea for your next project or blog. You are in charge of coordinating and producing the next video for your business, but how do you even start? You can start by finding the perfect video idea that will represent your business, engage your target market, and generate more sales leads. The key is to create a video that clearly describes what your business does and sells, why you do it, and how you can help the client satisfy their needs. Ask yourself, “What is my goal of the video?” Do I want to educate, attract attention, have our target market take an action for something, or just generate traffic to our website and social media channels? Once you’ve answered those question, it’s time for the fun part, finding that perfect video idea. Here are a few video types to help you start formulating some fun ideas.

Testimonial Video

  • Educates potential customers on what to expect
  • It gives potential customers an indirect experience
  • Your clients are selling for you!
  • Builds trust with potential clients

Educational Videos

  • Used to inform & teach your customers about specific services or products
  • Builds trust with your audience
  • Positions you as an expert  
  • Eliminates any worry that a customer may have 

Product Demonstrations/Introductions

  • Demonstrate a product/service that customers will be purchasing
  • Builds trust
  • Directly sells them the benefits
  • Showing them instead of just telling them

Kickstarter Videos

  • Product demo & Intro video.
  • Raise awareness, interest, and raise capital in order to fund the release of their products.
  • Eliminates any concerns about product delivery  

“Tell Your Why” Videos

  • Tells your story of your brand
  • Builds an emotional connection with potential clients
  • Eliminates confusion about what you do
  • Builds trust

Ultimately, the type of video you decide to do is up to you. Regardless of what type of engagement you are going for, you are now primed with 5 video types that you can use to get more sales. Need some help thinking of detailed video ideas? Contact us today so we can help you accomplish all your media goals.

Read the Comments +

Leave a Reply

Your email address will not be published. Required fields are marked *

The Blog Playlist

In The Mood For...

Branding Tips

What to Wear

Social Media Tips

Local Leaders


Nominate your favorite business owners to be featured on

The Alimond Show

We are currently accepting nominations to be featured on our Alimond Show Podcast.  It's a great way for your favorite business owners to be seen by Northern Virginia locals.

Nominate Local Business Owners

Favorites                    Photoshoot Collection

Explore a curated collection of exceptional entrepreneurial headshots and branding visuals 

from the

Get The Guide

My Free BrandFilm Workbook Guide

Grab your copy of this workbook so you can discover how to create your very own BrandFilm so you can start sharing the story behind your business to attract your ideal clients.

follow @alimondstudio

If you're into growing your community, building your personal brand + looking good while doing it all ... You've come to the right place.

Our clients are stunning →

Photography Tutorials →

Wait, are we besties? →