Lessons from Local Leaders:

Ashley Smith

Ever wondered what it takes to thrive in the mortgage industry? This episode brings you an exclusive conversation with Ashley Smith from Truist Mortgage, who shares her journey from being an assistant to becoming a seasoned residential mortgage loan officer. Learn how Ashley’s dedication and the stability of her team, including her husband and long-time assistant Katie, have contributed to their success. Discover Truist’s unique offerings, like competitive rates and specialized loan programs, designed to help clients secure homes in today’s competitive market. Ashley also busts common myths about bank-associated mortgages and highlights the joy she finds in seeing clients receive the keys to their dream homes.

Mentorship and adaptability are crucial in a career like Ashley’s. Listen as she recounts her early days during the 2002 refi boom and the transformation from face-to-face meetings to digital transactions. Hear about her pivotal sales training with Wells Fargo in 2006 and the importance of building personal relationships with real estate agents. This episode also brings light to Ashley’s innovative approach as a matchmaker in the real estate industry, leveraging her extensive network and social media to connect home buyers and sellers. Through personal anecdotes, Ashley’s passion and unwavering commitment shine, offering valuable insights into balancing a demanding career with personal life while maintaining a high standard of professional integrity.

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