LEESBURG, VA 

Laura Alger didn’t grow up dreaming of a career in beauty — she found her way there through one of the hardest moments of her life, and everything she built afterward was shaped by what that experience taught her about vulnerability, hope, and what it means to truly be seen. As the founder of Forever Beauty in Leesburg, Virginia, she’s spent a decade helping clients navigate scar tissue, hyperpigmentation, acne, and skin elasticity with non-invasive treatments and a whole-person approach that starts with one simple question: what’s actually going on in your life? From a referral-only business she never had to advertise, to pioneering case studies on GLP-1 and skin elasticity, to her conviction that a good cleanser matters more than any ten-step routine — Laura’s story is one of purpose-driven transformation, inside and out.

MaryFrances Gonzalez didn’t set out to become one of the leading voices in airway health and myofunctional therapy — she became one because her son needed her to. Twenty-five years later, the founder of Sound Mouths is helping children, mothers, and adults across the country finally connect the dots between their daily symptoms and the deeper patterns their bodies have been quietly trying to communicate. From jaw development and sleep-disordered breathing to the overlooked exhaustion of high-functioning women, MaryFrances practices what most of medicine rarely does: she listens to the whole person. This is her story — and it might sound a lot like yours.

Jeff Gault started tattooing at fifteen with a prison-rigged machine and spent years incarcerated before turning his lifelong passion into a thriving career at All American Tattoo in Gainesville, Virginia. Now ten years sober and nine years into running the shop, Jeff has built something that goes far beyond ink — a welcoming, judgment-free space where clients become friends and the artistry is built to last a lifetime. His story is one of radical reinvention, quiet resilience, and the rare kind of person who gives others the same second chance he was once given. If you’ve never heard of All American Tattoo, this is the story that will make you want to find it.

Meet Jennifer Seven—owner of 7Company Weight Loss & Wellness, holistic nutritionist, meditation teacher, certified sound healer, and coach to thousands of women over the past 20 years. In this blog feature, Jennifer shares how she’s changing the conversation around weight loss for women 40+, helping them build customized, compassionate strategies rooted in science, self-worth, and soul. From GLP-1 coaching to sound healing, learn how Jennifer empowers women to ditch shame and reclaim their bodies and lives.

Marcia Hoffheins, founder of Shift Makers and a transformational executive coach, brings over 20 years of experience in yoga, leadership development, and personal empowerment. She specializes in guiding women and leaders to reclaim their authentic power, purpose, and vitality. Through retreats, coaching, and human design insights, Marcia helps her clients show up fully aligned in life and leadership.

Joanie Fay, NASM-CPT and founder of JFay Fitness, captured at Alimond Studio. As a personal trainer and certified nutrition coach serving adults 40+, Joanie blends movement, mindset, and motivation to help her clients build strength and sustainable habits—both in-person and virtually. Based in Northern Virginia, she’s known for her personalized coaching style, empowering workouts, and innovative women’s wellness retreats.

Meghan Bogue, founder of Whole Heart Murals, is a Northern Virginia-based artist known for her whimsical, colorful, and deeply intentional murals that bring joy and character to local businesses and community spaces. With a background in psychology and a passion for expressive art, she helps clients turn blank walls into vibrant reflections of their story and brand. Meghan’s headshot captures her warm energy, artistic spirit, and the creative vision that makes her work so unforgettable.

Lessons from Local Leaders: Strengthening the Human–Canine Bond with Juliana DeWillems of JW Dog Training When it comes to creating a happy, stress-free relationship between people and their dogs, Juliana DeWillems is leading the way. As the owner of JW Dog Training and Behavior Consulting in Northern Virginia, Juliana and her team specialize in helping […]

Lessons from Local Leaders: Transforming Relationships and Happiness with Cindy Battino of Transformational Healing At The Alimond Show, we had the privilege of sitting down with Cindy Battino, intuitive coach, happiness expert, energy worker, and founder of Transformational Healing. Cindy opened up about her journey of breaking generational cycles and finding the tools to create a life rooted […]

Lessons from Local Leaders: Big Menu Energy: How Jerry J. Bobb Built Super Taters, a Louisiana Culinary Landmark In Lafayette, Louisiana—by way of Scott—Jerry J. Bobb has spent the last 11+ years building Super Taters into far more than just a restaurant. As a self-described “culinary artist” and entrepreneur, Jerry blends bold creativity, business acumen, and community […]