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Alimond Studio


Joanna Claustro


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Lessons from Local Leaders:

Joanna Claustro

How often do you think about what your dental practice smells like? Our guest, a seasoned dentist and marketer, will introduce you to a whole new dimension of brand recognition – olfactory branding. Join us as we explore the fascinating evolution of her dental practice, from its inception to the intentional design of her welcoming office space brimming with natural light. Discover her exciting journey towards creating a signature scent for her practice that she believes will anchor positive patient experiences and loyalty. 

Imagine swapping a career in marketing for dentistry at the age of 25. That’s exactly what our guest did, taking two years to get into dental school and emerging not just as a dentist but also a wife and mother. Her unique career trajectory makes for an inspiring tale of resilience, lifelong learning, and seeking fulfilment in unexpected places. Hear how she balanced her career and motherhood, and the role mentors played in her journey. 

Finally, we delve into marketing from a totally authentic standpoint, with her unique upbringing and diverse interests setting the stage. With experiences in boarding school and screenwriting influencing her marketing strategies, she’s formulated a unique approach that emphasizes empathy and strong relationships with her team and patients. Hear her perspective on why it’s essential to show yourself grace in our pursuit of perfection. This is an episode packed with eye-opening insights into finding your path, authentic marketing, and the importance of self-compassion in not just business, but life. Tune in for a truly enriching conversation that promises to leave you enlightened.

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