Lessons from Local Leaders:

Kass Kassraie

A Conversation with Kass Kassraie: The Art and Business of Window Coverings

In the world of home and commercial decor, window coverings are often overlooked, yet they play a crucial role in privacy, ambiance, and light control. Recently, I had the pleasure of speaking with Kass Kassraie, the expert behind Covering Windows, a company that supplies and installs all types of window coverings, including blinds, shades, shutters, draperies, curtains, and even motorized shades.

The Art of Window Coverings

Kass’s passion for his craft shines through, especially when discussing custom-made draperies and valances. Unlike many competitors, Covering Windows specializes in custom drapery, allowing homeowners and business owners to personalize their spaces. According to Kass, this level of customization is rare due to the intricate details involved in production and design. But for him, it’s more than just window coverings—it’s about creating works of art that add a unique touch to any space.

From Environmental Science to Window Coverings: A Journey of Entrepreneurship

Surprisingly, Kass didn’t start his career in the window covering industry. With a background in environmental science, he initially pursued a traditional career path. However, a pivotal moment changed his course—seeing a photo of long-time employees in their office made him realize he didn’t want to be stuck in the same place for decades. What started as a side hustle in the blinds business quickly turned into his main source of income.

His transition wasn’t without challenges. With no formal business background, he had to learn marketing, advertising, vendor management, and the intricacies of running a company. Over time, he adopted one crucial lesson: “Work on your business, not in your business.” This mindset shift helped him evolve from an employee of his own business to a true entrepreneur and leader.

Marketing & Branding: What Works for Covering Windows

When it comes to growing his business, Kass has learned the importance of hiring experts in marketing and advertising. While he manages much of his own marketing, he has also brought in professionals to help with digital advertising, particularly on Google and social media. He acknowledges that video marketing is an area he wants to improve upon, recognizing its power in reaching and educating customers.

Understanding Homeowners’ Concerns

For many homeowners, choosing window coverings can feel overwhelming. Kass explains that the key is to take a step back and explore options thoughtfully. Privacy, light control, and functionality all play a role in the decision-making process. He emphasizes the value of professional guidance, ensuring that customers not only get what they need but also love their final selections.

Technology in Window Coverings

One of the most exciting advancements in the industry is motorized and app-controlled shades. Thanks to AI integration, customers can now control their window treatments with a simple voice command through Alexa or Google Home. Contrary to popular belief, this technology isn’t just for the ultra-wealthy—it’s surprisingly affordable. Kass shared that a motorized shade with a rechargeable battery can cost as little as $200, making automation accessible to a wider audience than ever before.

Building the Right Team

Running a successful business isn’t just about products; it’s about people. Kass credits much of his success to his small but effective team, including skilled installers, a designer, and his wife, who handles the financial side of the business. Finding and training the right employees has been one of the biggest challenges, but he emphasizes the importance of patience and continuous learning in the hiring process.

Life Beyond Business

Outside of work, Kass enjoys spending time with his family and indulging in his creative side through acrylic painting. His artistic passion extends into his business, where he views every window as a canvas for his work.

Final Words of Wisdom

Kass left us with a simple yet powerful motto: “Honesty is the best policy.” He believes in giving his best to each and every customer, ensuring that they not only receive a high-quality product but also an exceptional experience.

For those looking to explore window covering options, Kass’s advice is to take the time to make informed decisions and seek professional guidance. And for those considering entrepreneurship, his journey serves as a testament to the power of adaptability, passion, and a relentless commitment to growth.

To learn more, visit CoveringWindows.com, where Kass and his team provide expert advice, quality products, and personalized service to meet your window covering needs.

Follow Kass Kassraie Below