Lessons from Local Leaders:

Kelly Ettrich

Imagine the audacity of starting a business in a foreign land, coupled with the challenge of navigating the cultural differences in customer service. Today, we open our microphones to an entrepreneur who bravely stepped up to this plate. From the bustling city of Istanbul to the vast United States, our guest, a Turkish immigrant, sheds light on his exciting journey in the kitchen and bath industry, offering a first-hand account of the challenges and victories in establishing and growing a business in an unfamiliar territory.

As we traverse this intriguing business landscape, we tackle the often intimidating aspect of hiring and training the right team, staying on top of market trends, and the implications of interest rates on businesses. Hear directly from our guest, as he delivers an insightful perspective on how market shifts are impacting businesses, the essence of competitive edge, and his company’s strategies in the current interest rate environment.

Our conversation takes a deep dive into the realm of business growth and international expansion planning, unraveling the complexities of finding the right people, quality control, and market dynamics. Get to know our guest’s unique approach in managing customers, the importance of a forward-thinking mindset, and how preparation is a critical tool for any new business owner. This episode is a treasure trove of advice and real-life examples for anyone with aspirations of starting or expanding a business in a new country. Buckle up for a captivating ride through the trials and triumphs of entrepreneurship!

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