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Personal Branding – Week 2

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So now that you have your descriptive words you want others to use to describe you, we are going to move on to finding a few places to use those words.

First off, buy your domain name.  This a for sure way that when someone googles your name they will land on your website domain.  After you have your domain name, you need to figure out how you want to add value.  

From here you will create a list of different people you want to associate with and connect with on social media.  You are defined by the people you carry in your company.  You want to be associated with people in your industry that align with your values and your brand.  I would even suggest finding the leaders in your “values” space, not just your industry.  So even though I am a photographer, if I want to be associated with philanthropic people, I would find philanthropic people to associate with, not just industry leading photographers.

Once you’ve connected, it’s a good idea to start adding value.  Not just value to those you’re connecting with, but to to your industry, your space, and your social media following.  You will make others want to connect with you and you will be someone known to give value.

I will create a list of ten different pieces of content that anyone can write/record in order to help put their thoughts/value out to the world to make it easy for others to connect with you.  Look for this in my next personal branding blog post.  

Last and most importantly not least, you need to figure out your story.  AND you need to mold it into something that is relatable for others.

I have a guide HERE you can download if you are interested in a guideline that will help you start asking the right questions to draft your personal story.

We will start talking more about how we will continue crafting your story and how to incorporate this into your personal brand.


 

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