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Personal Branding Week 6 – Your Website

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Whether you own a business or not, you should have a personal website. This website serves as your blank canvas to demonstrate everything that makes you YOU. If you don’t have your own website, jump on squarespace and get your domain name now. 

A personal website serves to send a message to represent your personal brand. It gives you full power to show your audience what you want them to see and which buttons to click and where to go next. Basically, putting you in the drivers seat- where you belong. 

Again, your website must align with your personal brand, content, and your connected social media. What does this website need? First, figure out what your message is centered around and than how to create engaging content that includes your core values as well as educational content.  There are five other pieces that your website needs to include listed in the video.

It’s easy for others to misunderstand you.  It’s also easy for others to put you in a box that is like so many others.  How do you make yourself stand out in a world full of so many other people that might seem to be just like you? 

 

Creating a personal website is an easy way to have a “mothership” for all of your online branding to center around.  This is where you can continuously update what you want others to see.  This website can be your hub to send visitors where you want them to go.  Even if you own a business, it’s important to have your own personal website as you are branding yourself.   

 

There are many easy ways to create your own website.  My favorite platform I would recommend is squarespace.  It’s easy to use and a great place for you to start.   

 

Your website needs to have a few things on it.   

 

1). You need to have something tosay – what is that message? 

2). Your media needs to ring true with who you are as well as your personal branding values. 

3). What you want your audience to do when they get to your website (give you their email address? Like your facebook page? Hire you for your services? Etc…) 

4). How someone can ask you questions or connect with you. 

5). Videos or written pieces that educate your audience 

6). Your personal Brand Story 

 

Your homework assignment is to purchase your domain name if you haven’t already.  You can go to squarespace and purchase your domain name through their platform or you can purchase your domain name on godaddy or other domain websites.

 

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