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Sheryl Hine


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Lessons from Local Leaders:

Sheryl Hine

When Sheryl traded the stability of her telecom career for the wilds of entrepreneurship, she didn’t just switch professions—she started a love affair with the world of custom swag. In our latest episode, we journey alongside Sheryl as she celebrates a 15-year dalliance with promotional products, from the early days of crafting gift baskets to becoming the go-to guru for branding magic. She pulls back the curtain on the art of selecting the perfect items to reflect a brand’s essence and the importance of personalization in both products and client relations. With a blend of humor and hard-earned wisdom, Cheryl demonstrates why her approach isn’t just effective—it’s a testament to the power of passion in business.

Networking isn’t just exchanging business cards; it’s about building bridges that endure, a reality Sheryl knows well. She walks us through her strategies for fostering client loyalty, the creative navigation needed during the pandemic, and how staying connected through personalized communication led to her enduring success. Get ready to hear tales of laughable branding blunders, the surprising versatility of pickleball sets in marketing, and why sometimes the simplest swag, like a trusty pen, can leave the most indelible mark. This episode isn’t just a case study on promotional products—it’s a masterclass in cultivating lasting business relationships with a hearty dose of levity.

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