Social Media Tips

What to Wear

Business Collab


Alimond Studio


Stop Networking At A 1:1 Ratio


a business owner

We are looking for experienced business owners willing to share their business journey.  Nominate yourself or a business owner here.




Visit the MAIN SITE

Get The Guide

Download your FREE Headshot Guide Here

Sign up and get instant access to it.

You’re a hustler. You’ve got your website, your email lists, and you’re going from networking event to networking event to get your name out there and connect with people. Which, can be exhausting. But that’s the name of the game, right? Wrong. Yes networking is important, but what if I told you there was a better way? 

Your current networking ratio is 1:1, when it could be 1:1000. You might go to a few networking events a week and connect with 10 people that week, when you could be reaching and connecting with 500 people in 20 minutes from the comfort of your couch. 

Ok, ok, sounds great, right? But what am I really talking about? I’m talking about video marketing. Videos are huge right now across all social media platforms, and for good reason. Using video to share who you are, what you do, how you do it, and why you do it, is one of the best ways to have your ideal clients knocking on your door (not literally, the metaphorical door that leads to business, of course) and helps you find your tribe of people who will help lead you to success. This is because videos will draw in the people that have values that align with yours and the ones that connect with your brand. 

Northern Virginia digital Marketing Expert sits in Leesburg Virginia Photo Studio

Okay, so we established videos are awesome, but what if you don’t have a whole production crew in your contacts? There a lot of places to start, but Facebook or Instagram Live is one of the best. Going live can be nerve wrecking, but they’re a great way to build up your on-camera confidence while also growing your audience. Lives give your audience an opportunity to engage with you and you can use it to make a big announcement, teach/demonstrate something, or simply just get your message out there while still holding that personal 1:1 feel. You can do them as a weekly series, which keeps your audience knowing when to expect you, or you can announce them as “Live Events” when you have something exciting you want to share. 

Networking events are still important and valuable for that in-person conversation, but you can say a lot with a video. If you’d like to use to start implementing video into your marketing strategy, sign up & download our video strategy guide here.

Read the Comments +

Leave a Reply

READ          LATEST


The Blog Playlist

In The Mood For...

Branding Tips

What to Wear

Social Media Tips

Local Leaders


Nominate your favorite business owners to be featured on

The Alimond Show

We are currently accepting nominations to be featured on our Alimond Show Podcast.  It's a great way for your favorite business owners to be seen by Northern Virginia locals.

Nominate Local Business Owners

Favorites                    Photoshoot Collection

Explore a curated collection of exceptional entrepreneurial headshots and branding visuals 

from the

Get The Guide

My Free BrandFilm Workbook Guide

Grab your copy of this workbook so you can discover how to create your very own BrandFilm so you can start sharing the story behind your business to attract your ideal clients.

follow @alimondstudio

If you're into growing your community, building your personal brand + looking good while doing it all ... You've come to the right place.

Our clients are stunning →

Photography Tutorials →

Wait, are we besties? →