LEESBURG, VA 

Keep your audience coming back for more because they are curious about what you’ll do next. Don’t become too predictable.

Content is what makes up the feeds of our favorite Instagram feeds, and many people get discouraged looking at the beautifully organized feeds thinking wow, I don’t have time to do that!

You many not want to answer that question unless we’re talking about the more positive aspects of the word, right?

In business, image is often the difference between making a sale or missing an opportunity.

Business cards are part of your brand. They should be used for differentiating yourself and your business, and communicating your message. A good card can help you stand out, but a bad card can steer potential customers away from you. In the past, I thought that headshots were silly on business cards… even though I’m […]

When you run a small business, it’s hard to decide the best ways to fulfill your social responsibility

When you are an entrepreneur starting out in the world of business all alone, it’s hard to say “no.”

In the last blog on Perception Management, I talked about how sometimes you need to fit in to stand out.  Establishing a corporate culture is key to talent retention and profitability.  Headshots are one great, affordable way to display that culture publicly. But, let’s forget the big corporations for now and focus on the entrepreneurs […]

The first Perception Management blog seemed to really hit a cord with people.  I figured that it was time for a follow-up.

I think many business owners feel scattered and overwhelmed.