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What Images Do I Need to Build My Brand?


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Whether you’re rebranding or just starting to build your brand, you’re going to need these 5 shots on hand right from the get-go. That way you have a fair selection to start with and you’re not just posting your most recent selfies. 


The Bad A** Shot

You need this photo in your collection because it showcases you. It’s your cover of the magazine shot, the shot that gives your that larger than life feel. People love these images just because they think you look so freaking cool. If you can show up to your audience with that celebrity feel, they’ll want to keep paying attention to your content.

The Approachable and Friendly Shot


This image not only establishes you as someone people can just sit and chat with on a coffee date or Sunday luncheon, but it makes them think of you as someone they can trust. Never underestimate the power of an expertly shot and beautifully lit smile in your headshot. This is the image that makes people settle into feeling comfortable with you.

Your Team Shot

If there’s someone on the backend of your business, people want to know. Your audience will appreciate the realness of you saying “I don’t actually do it all – I have my team/husband/contractor who does x,y,z for me”. They want to know exactly who they’re deciding to work with – and if they haven’t decided, this image will help them to. It also gives credit where it’s due and your team will surely appreciate that. 

The Lifestyle Shot


Your branding photos are definitely missing a key piece if you don’t have this shot.

This is your “influencer” look.

When people scroll through your social media accounts, they see this photo and think “Wow, I want to look like that in my photos! How do they pull that off?” etc.

Your lifestyle image is one that will also give you your celebrity image where your audience will be SO excited to work with you. 

Your “In The Zone” Shot

This image with show your audience exactly what it is you do. If you’re a dentist, this image will be you going through x-rays with a patient. If you’re a wedding photographer this might be you out at a venue capturing the bride and groom’s first dance. Whatever your field of expertise is, this photo is your action shot of your services. 

Where Your Passion Lies Shot

If you love your dog and being outdoors, maybe this image is of you and your Yellow lab out on the trails on a beautiful day.

The point of this photo is for people to connect to your passions and your story. Maybe they also love hiking with their pet and feel giddy just looking at this picture of you because it reminds them of what they love.

People want to get a peek into what you love to do other than your work. You use this image to empathize and deepen your relationship with your audience. 

Wrap Up

These are all of our top 5 recommendations for your must-have branding images. Without any other sets of photos, you’ll at least have the top 6 that will get you up and running on social, or use them for speaking events, put them on your PR material, or any other place where your image is needed. 

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