There are a ton of marketing agencies out there who have great intentions and want to serve their clients in all the ways they can but many of these agencies aren’t considering some very important things like long-term goals, distribution of content, and creating something that really feels like you.
Creating trustworthy content
The number one most important aspect of video branding is gaining trust. Videos are the best way to get your audience to feel connected to you and believe in you.
The videos a branding agency will create for you will be ones that give viewers what they want to see. Think of these videos as your first impression and your dream client is watching. They want to feel awestruck and excited about what you have to offer.
You want to make doing business with you a unique experience. They automatically trust you.
You don’t have to convince them. So you’ll want to find a video branding agency that can really capture the essence of you and your business.
Don’t take the DIY route if you have other options.
If it’s done wrong, it actually hurts your brand.
Not everyone has the ability financially to invest in their brand right away. But those who recognize that your brand requires that investment, go and figure out what they need to do in order to make it happen.
Small business owners who see the longevity of a good brand will be lifted past the people who don’t see the value. You want to think about what will be sustainable for your brand.
Hiring a team of professionals who make it their goal to see your personal brand develop will create video and photo content for your that is high quality.
But don’t let that stop you from creating those videos and photos yourself. Doing it and getting used to being on camera is still a good skill to have and will only help your business.
Getting you seen
Another key factor is distribution.
Why would someone spend 20 hours a week batching all your content, engaging with your audience, finding new followers, and leave it sitting in the to be posted pile?
A marketing agency can make you beautiful content all day, every day, but that means nothing if no one sees it. If you’re not getting content scheduled that will be seen consistently, your branding agency is failing you.
Your team or whoever you decide to work with should have those systems and processes that are routine for their clients. You should never have to worry about why things aren’t being posted or whether or not enough people are seeing it.
Alimond Agency puts prioritizes everyone being on the same page of their roles and what they need to do for each client’s best interest. We tailor a strategy for each client after evaluating what is and isn’t working for them on social media.
If you want to make the investment in your business that you know will have lasting effects, give us a call! Reach out to us at (703) 687-3870
The A Team