Sometimes it can be a challenge to pick the perfect video idea for your next project or blog. You are in charge of coordinating and producing the next video for your business, but how do you even start? You can start by finding the perfect video idea that will represent your business, engage your target market, and generate more sales leads. The key is to create a video that clearly describes what your business does and sells, why you do it, and how you can help the client satisfy their needs. Ask yourself, “What is my goal of the video?” Do I want to educate, attract attention, have our target market take an action for something, or just generate traffic to our website and social media channels? Once you’ve answered those question, it’s time for the fun part, finding that perfect video idea. Here are a few video types to help you start formulating some fun ideas.

Testimonial Video

• Educates potential customers on what to expect
• It gives potential customers an indirect experience
• Your clients are selling for you!
• Builds trust with potential clients

Educational Videos

• Used to inform & teach your customers about specific services or products
• Builds trust with your audience
• Positions you as an expert  
• Eliminates any worry that a customer may have