Lifestyle images help contextualize who you are and how you can serve your clients visually.
The standard headshot provides a window view from the shoulders up. It does help people see who you are as a human – your qualities, traits, if you’re approachable, or if you seem professional.
In lifestyle images, you give your audience more context as to how exactly you’ll help them.
If I’m a photographer, I would want to hold my camera in my headshot – incorporating props like this solidifies what you do or are offering.
If I want people to know what working with me looks like, I would have images and videos of me working with my clients, talking to them, posing them, helping them pick outfits, etc. This gives viewers a clear-cut idea of what I can create for them in a fun and enticing way.
There’s a difference between telling someone and showing them.
Watching people get in their zone, enjoying their passion, is what makes people feel excited to work with you. They see what you bring to the table and the joys of working with you. They see the depth in what you provide.
You can show them how you live your life and they want to be apart of it, create it for themselves. They connect to your lifestyle.
They look at your content but see more than that because they can feel what matters to you.
The intrinsic values of what you desire.
When we wanted to expand the team, we were looking for the intrinsic values that each person would bring into the space. It’s important to pay attention to that because then you can see and how it will benefit the team culture.
As we share our team lifestyle, we show people we are fun, we like to laugh, and we don’t always take things so seriously. We do this purposefully so when someone is trying to decide if they want to work with us they’ll think, “They look like a lot of fun, I want to work with an agency or photographer like that.”
The same goes for the opposite crowd. If they have the mindset that having fun isn’t professional, we’re not their people. Which is fine, no one is for everyone and if you’re trying to be something for everyone, you end up serving nobody.
Keep in mind
As long as you’re working with the right photographer, they’ll be able to build you up and share the value that you can bring to the table that other content like blogs or ads, or videos won’t do.