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Alimond Studio

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You’re a Realtor, but You Don’t Sell Homes…

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Offering custom family photography sessions in Leesburg, Virginia for the busy professional.

So, you’re meeting a family for the first time after they have expressed interest in buying a new home. You set up a meeting to talk more about how you can help them, and eventually add them on the calendar to follow up and begin showing them the different options of homes. Meanwhile, the clients go home and what do they do? They look you up on Facebook, LinkedIn, and your website. Great! You make a great first impression by having a professional headshot photo as your profile picture and your pages look professional, but what will they see on your profile photos? Do you have a family, a dog, or eat at their favorite restaurant? What kinds of photos do you share with those who want to know more about you?

Clients are looking for connections. They want to relate to you, trust you, and want to know that they are choosing the right person.

Why is establishing trust important? Well, you are not in the home business, you’re in the people business. You aren’t selling them a house, you are selling them their dreams. Whether it’s with a large or small home, a home with a red door, or 3 acres of land.  Real estate agents and Realtors have the opportunity to help clients finally live their dreams. Home buying is an experience, and the clients trusting you is part of that experience. So, how can a family session help you? A beautiful photo of your family can help establish trust with your clients because they will relate to you on a deeper surface. When clients see that you have a family photo on your website and social media sites, they feel a sense of stability, family values, and trustworthiness. They believe that you have been through the process and that YOU understand their situation. 

What are YOUR photos saying to your prospective clients?

 

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