Intention is everything. If you’re only getting online to push products or services, you’re not seeing the deeper value of what you do on social. Over 50% of customers have said they will unfollow accounts that post pushy or annoying adverts consistently on their social media channels. Your initial goal may be to sell x,y,z, and that’s perfectly fine – when you understand that there is a reason for that product.
As a woman with power, you should be mindful of how you wield it. Even as just a woman someone looks up to, you have more to do with their self-perception than you may think. This kind of behavior will influence everyone else you do business with, from partners to employees. You never know how many people will be inspired and motivated by your actions!
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