LEESBURG, VA 

Your mindset is based on your beliefs, which have been influenced by your past experiences. From the world, we live in, to who raised us. These things shape our perception. Your mindset operates primarily on a subconscious level.

That can both benefit you, and harm you, especially in business.

When we get around to this time of year, we begin to look back on our year. Especially this year, we have a lot to reflect on. Things might look different from person to person.

It’s important that you know what you’re striving for in your marketing strategy so you can fully focus on it. Stick to something you know you’re able to commit to but also don’t be afraid to put in the time and effort. Trust me, it does pay off.

This one is for all you daily grinders out there who are ready to jump in to really owning your branding and making sure you’re heard and seen. I hear so often an entire list of concerns and fears from clients. In this post, I’m taking a sec to get real with you and dispel all the negativity and doubts you might be carrying around with you.

The number one thing you can do in any time (bad or good, slow or lucrative) always remains the same…

It’ll make your life much easier when you want to grab a photo for a campaign or to schedule your content later as well because it’ll all be in one place so that you don’t have to do that endless scroll in your photo roll on your phone.

I’ve seen some great photographers that know how to pose and get great expressions out of their clients, but because they couldn’t properly light or photograph brown skin, they ruined that client’s headshot. Am I being a bit dramatic when I say they ruined it? Personally, I don’t think so.

When setting goals, you must keep them realistic and very specific. If you wish to achieve a certain profitability target, you should know how profitable you want it to be, when do you expect to reach that target, and whether you have the required resources to achieve it.

We’ve realized that most business owners are speaking to wrong audiences on social media and are trying to attract people that truly will never do business with them. So, how can you change this? Let’s start here.

Celebrating our community is important. Not just because it’s a fantastic place to be, but because it’s better to be a part of it than to be on the sidelines. People are what make a community, so getting to know them is only going to strengthen the whole. We can learn how to collaborate and help each other grow. We can learn where change needs to happen from the inside, from the people themselves.