LEESBURG, VA 

I’m talking about aligning your values with why you’re on social media. Before you even commit to marketing yourself or building your brand on social media, understand what you’re there to do. Have those goals to connect, or grow, or expand. You have two options when it comes to sharing your values and morals on social media.

When you’re creating a personal brand to sell something, you are almost always selling a lifestyle. You’re making an emphasis on all the wonderful things your goods/services can offer to your client. Your audience should be looking at your page and thinking “I want that. I want to hang out with them. I need this.”

When you’re creating a feel that makes consumers excited to be on your page, then you have people who will look at your content consistently. If you can craft a brand that others completely fall in love with, you make them crave your products/services. Because your content makes people feel good.

We don’t waste any time waiting until someone has booked. They want the information ASAP and we deliver just that. There’s no time on your behave or one of your employees spent on sending out these types of emails to clients and with that – no margin for human error.

Intention is everything. If you’re only getting online to push products or services, you’re not seeing the deeper value of what you do on social. Over 50% of customers have said they will unfollow accounts that post pushy or annoying adverts consistently on their social media channels. Your initial goal may be to sell x,y,z, and that’s perfectly fine – when you understand that there is a reason for that product.

I know this tip always sounds strange to people just starting out in developing their brand but trust me on this – if you think you’re reaching more people by trying to connect with everyone, I guarantee you’re being tuned out more than you realize.

Being able to schedule out your posts directly on Facebook means that you’ll spend less time worrying about “What do I post? What time do I post it?”

You can buy ads, which do work under the right circumstances, however – if you’re looking for organic growth and genuine engagement with your audience, you’ll be hard-pressed to find it through Facebook ads.

When you decided to start or grow your business, you probably decided to create or have a logo made, right? This is just one piece of your personal branding. It’s a part of what makes you stand out against the crowd of other people in your industry.

Passion, determination, and grit to get something done does not need to be measured in numbers to be there. Even just a spark can ignite the fire that gets the work done.